Bloom Where You're Planted: Local Theatre and Theatre for Young Audiences with Danny Campos

Written by: Chelsea and Cynthia

Danny Campos has spent two decades in theater, dedicating his career to the vibrant world of young audiences. Based in the New Jersey/New York area, Danny serves as Director of Marketing at The Growing Stage - The Children's Theatre of New Jersey. In addition to his marketing role, Danny is a teaching artist, director, and festival director, as well as an advocate for the arts. We spoke with Danny about his journey, his evolving goals, and his passion for theater education. His experiences remind us of the impact that theater has on children and the joy of exploring different creative roles.

Q: Danny, tell us about your background in theater and how you began your journey at The Growing Stage.

A: I've been performing, directing, and teaching for over 20 years, and I've been in arts administration for about 13 years now. I joined The Growing Stage after being cast in a holiday production shortly after college, and I was hooked from there. I initially started with performance but was later asked to join the teaching staff. It was unexpected, as I’d set my sights on Broadway and was pursuing auditions in New York, but teaching turned out to be a great way to stay involved while I auditioned. I grew to love the mission at The Growing Stage—providing enriching theater experiences for young audiences.

This led me to pursue a Master's degree in educational theater from NYU, where I connected with the larger theater-for-young-audiences (TYA) community. My role at The Growing Stage evolved over the years. I started in the box office, moved into marketing, and now oversee our New Play Reading Festival. It’s been a journey that combines all my passions.

Q: What does a typical day look like for you as Marketing Director, especially while juggling so many roles?

A: My day usually starts with managing emails and social media. I check our accounts, schedule content, and create materials for upcoming shows. Right now, we’re between productions—having just closed Charlie and the Chocolate Factory and preparing for Rudolph the Red-Nosed Reindeer. I’m shifting gears, updating our campaign materials, and planning content.

Throughout the day, I wear different hats. I might be designing graphics, coordinating with advertisers, or discussing creative direction with our executive director. This variety keeps things fresh, and I love that I can stay creative, even when working on marketing. I never expected to enjoy marketing as much as I do, but it’s all about creating a story for each production—just like directing a show.

Q: Many theater artists have a "Broadway or bust" mindset. Did your goals shift over time? How did you come to embrace these various roles?

A: Definitely. Originally, I was set on Broadway. But after graduating, I returned home to New Jersey for financial reasons and discovered this thriving local theater community. I was amazed—New Jersey has over 40 professional theaters! I found fulfilling work with The Growing Stage and realized that being a “working artist” was my true goal. That mindset shift helped me stay in theater for 20 years, even as friends pursued other careers.

Instead of limiting myself, I explored different opportunities—teaching, box office, marketing. These roles kept me engaged and allowed me to grow in unexpected ways. It all tied back to my love of theater, even if it wasn’t the traditional performer’s path.

Q: What would you say to someone who feels like they’ve “failed” because they had to pivot from their original dream?

A: It’s tough, but I firmly believe that everything happens for a reason. Sometimes a shift means there’s something bigger meant for you. For me, that was educational theater. I initially planned to pursue an MFA in Acting, but a professor encouraged me to gain real-world experience first, and that advice made all the difference. It took me five years to return to grad school with a clear focus.

If you’re pivoting, know that you’re not settling—you’re discovering something meaningful in a new way. I’ve learned that shifting goals doesn’t mean you’re giving up; it’s part of finding your unique place in the industry.

Q: Theater for young audiences seems so rewarding. What makes The Growing Stage unique, and what has kept you passionate about TYA?

A: The Growing Stage is special in so many ways. We’re the only theater for young audiences with our own facility in New Jersey—a historic building that’s over 100 years old. It’s a truly welcoming space with murals, a vibrant atmosphere, and a family-friendly environment. Kids can enjoy a juice box and popcorn during shows without worrying about making noise.

Our mission is to create high-quality productions that respect young audiences. We treat children like adults and strive to make each show a memorable experience. We also bring kids onto the stage alongside professionals, giving them a chance to learn and perform. Education is at our core, whether through classes, performances, or even tech roles where young people learn about stage management and lighting.

Q: As a parent, I see the importance of exposing kids to the arts. How do you see theater impacting the future?

A: It’s crucial. The pandemic reminded us how essential in-person experiences are, especially for kids. For theater to survive, we need to ignite that spark in young people. Our audiences today are tomorrow’s theatergoers. When parents tell us they used to attend as kids and are now bringing their own children, it shows the lasting impact we’re creating.

TYA goes beyond entertainment—it’s about creating memories and sparking conversations. Kids today have more screens than ever, and providing live theater helps balance that. Our aim is to make theater feel like a necessity, not a luxury.

Q: Supporting local arts is so important. Why do you think investing in local theater is valuable?

A: Local theater strengthens communities. Our small town of Netcong sees visitors from across the state, boosting local businesses as families come to see shows and dine nearby. Arts organizations are essential for local economies and create community connections. For young people, theater offers invaluable life skills. Our classes are process-based, not product-focused, so students gain confidence, teamwork, and public speaking abilities. Whether or not they pursue a career in theater, those skills carry over into every part of life.

Q: For performers interested in getting involved locally, what advice would you give?

A: Look for internships or volunteer opportunities. I started as an apprentice with New Victory Theater, which opened doors and introduced me to valuable contacts. Many organizations offer internships, or you can reach out to ask about volunteer roles. Even if the work isn’t your ideal role—like stage managing, which wasn’t for me—getting in the door helps you build relationships. Being proactive and showing a genuine interest in supporting the company’s mission can lead to more opportunities down the line.

Q: What skills or mindsets are essential for a successful career in theater, whether performing or in other roles?

A: Collaboration is everything. Being able to work well with others, listen, and be open to ideas is crucial. Theater can be stressful, so it’s essential to leave ego at the door and focus on creating something together. Also, being a good person matters—people want to work with those they respect and trust. I’ve gotten jobs not because I was the best at the audition but because people remembered working well with me. Kindness and respect go a long way.

Q: How do you see the future of theater for young audiences evolving?

A: TYA is ahead of the curve when it comes to inclusivity and diversity. We’re telling stories that reflect today’s world, which is essential if we want this art form to thrive. I want to continue bringing new voices and perspectives to TYA, making sure young people see themselves represented on stage. It’s crucial for the next generation to see theater as something that reflects their lives and includes them in the narrative.

Danny’s journey reminds us that theater is about more than performance—it’s about fostering creativity, connection, and community. We’re excited to see what lies ahead for him and The Growing Stage as they continue inspiring young audiences and building the future of theater.

If you're interested in diving deeper into this mindset or exploring other interesting musical theatre conversations, check out the Broadway Vocal Coach podcast! Or check us out on Instagram, and get involved in the conversation! 

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